Why We Trust Sony Above All Others

There are plenty of options to choose from when buying a TV - maybe too many. It's easy to get lost in the choices and feel overwhelmed. Thankfully, we've done the research so you won't have to. In general, there are a handful of brands that manufacture top-tier televisions. Some people swear by their Samsung or LG displays. And while their technology has come a long way toward catching up with Sony, you can't beat the real thing. We trust Sony television above all others. Full stop. Here's why:


  1. Sony's History in the TV Industry

  2. Constant Innovation and Superior Technology

  3. Lens to Living Room Mindset

  4. Customer Service and Warranty


Sony Television History

Sony's first transistor television - 1960

Sony developed the first ever transistor based television in 1960 and has been at the forefront of the television technology evolution ever since. They went on to invent flat screens, LED backlit displays, and OLED technology - the highest standard for picture quality. Every other brand has Sony to thank for the technology they use.


For many decades, Sony was widely known as the sole leader in the industry. But over the last ten years or so, many companies have been able to develop competitive products as the technology became more widely available and significantly cheaper than before.


But Sony has always been able to edge them because of their constant innovation.


Constant Innovation and Superior Technology


Sony's tradition of innovation throughout the last several decades helped propel them to the top of the industry. It's that same innovative spirit that lets them keep their spot in the top tier and consistently produce superior technology. If you look through the timeline of Sony history you'll notice the phrase "world's first" used throughout. That's no accident.



As a result, Sony TVs today come packed with technology that sets them apart from the rest. They invented the first OLED backlit display, which delivers deeper blacks, brighter whites, and intense color contrast intended to wrap the viewer into an immersive experience. These TVs also have the X1 Extreme processor that not only delivers full 4K signals, but also includes X-Reality PRO that boosts standard HD signals to near-4K for the best picture quality on the market, even if your cable box doesn't stream 4K yet.


Sony has a unique position in the market because they produce so many interconnected products. For example, their PlayStation console development drove innovations in processor and graphics technology that were used in their televisions. They also make high end audio systems and build ultra-high definition video cameras. Sony understood that as their cameras became more and more advanced, they needed screens that could adequately display the quality captured by their cameras.


From Lens to Living Room


Sony is one of the few hardware companies that also produces content. They develop movies, television shows, and console video games that are all widely praised. In their eyes, the best way to ensure that all this content is delivered to viewers at their high standards is to build the displays themselves.


Unlike most of their competitors, Sony has a foothold in all aspects of the media industry. They produce their own content, film the scenes on their video cameras, copy the content onto Blu-Ray discs, play those discs through 4K Playstation consoles, and finally display it on an OLED 4K television. Across the supply chain, Sony builds its technology and performs quality control itself. To them, this is the best way to deliver great content and user experience to viewers and customers - their top priority.


Customer Service and Warranty


Customers are at the center of everything we do. Sony has a similar philosophy and that makes us natural partners. In the rare cases where Sony TVs need repairs or replacement parts, Sony customer service has been able to ship us what we needed within a day or two. They've even replaced entire TVs that lost functionality. And while these kinds of issues with Sony TVs are exceptionally rare, they are ready to help us help you at a moments notice.


Many Sony TVs come with a warranty that totally covers any problems that may arise with the television. Pair that with a Westfair TV service contract and you'll have the peace of mind knowing you're covered for anything.


Decision Time


Now that you've narrowed it down to one brand, Sony, it's time to pick which model is best for your entertainment space. There are still many things to consider. What size is best? What backlighting features do you want? LED or OLED or LCD?


. . . It may be best to come into our showroom and see for yourself. We're here to help.





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