A Better Way to Watch Cable

Cable TV has fallen behind. But you can stay ahead with Sony and the unparalleled X1 Ultimate processor.

You may have noticed that the picture quality on cable television channels is no match for the high definition of streaming platforms. That's because cable is still broadcasting in 1080p unlike its streaming competitors. And while cable companies are heading toward higher resolution with ATSC 3.0, it could be a while before we feel the effects of an improved cable television format.


Related Learning: CNET breaks down the TV resolution confusion


For those seeking greater picture quality today, there is an easy way to get more out of your cable box. Sony offers several televisions that offer 4K upscaling technology.


With unmatched processing power, the Picture Processor X1™ Ultimate analyzes content to boost color, contrast and clarity, bringing astounding realism to your content. Object-based HDR remastering happens in real time to detect hundreds of individual objects on-screen and intelligently upscale everything you see to near-4K HDR quality so everything you watch is clear, bright, and incredibly realistic.

Sony XBR-X950H with the Picture Processor X1™ Ultimate



Get the most out of your TV with Sony.


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